Habinteg wins ‘Outstanding Approach to Communication’ at the UK Housing Awards with #ForAccessibleHomes campaign | Latest news

Habinteg wins ‘Outstanding Approach to Communication’ at the UK Housing Awards with #ForAccessibleHomes campaign

The award was presented by comedian Sean Lock at a London ceremony on Wednesday 3 May.

Launched in 2016, the #ForAccessibleHomes campaign aims to amplify personal stories which highlight the positive difference that accessible housing can make to disabled people by enabling independent living and full participation in the community.

During the campaign’s second Day of Action on 8 September 2017, these stories were widely shared across traditional and social media. Habinteg recorded 1,700 uses of the #ForAccessibleHomes hashtag during the 2017 campaign, with a total reach of 1.5 million making it one of the top 100 UK trending topics on Twitter.

Habinteg collaborated with public affairs agency Connect Communications to work directly with key decision-makers to raise awareness and deliver policy change.

As a result of work with Heidi Allen MP and other key stakeholders, the campaign helped secure an amendment to the Neighbourhood Planning Act which stipulated that the Secretary of State must issue guidance for local planning authorities on how their local development documents should address housing needs that result from old age or disability.

Habinteg’s Vice-Chair, Andrew Gibson, also gave oral evidence to two Parliamentary inquiries, leading both to recommend that all new homes meet Part M(4): Category 2, an accessible standard in the building regulations which means that a home can be adapted to meet changing access needs.

There is a huge demand for accessible housing options across all tenures, and this will only increase as our population ages. However, there is currently a shortage of accessible, adaptable homes in the UK which means that many disabled people can find it difficult to find suitable housing and many homes are difficult to adapt when the needs of occupants change at different times in their lives.

The prestigious UK Housing Award is the third industry accolade that the #ForAccessibleHomes campaign has won to date. Last year, the campaign won the award for “Best In-House Collaboration” with Connect Communications at the Public Relations and Communications Association (PRCA) Public Affairs Awards, and the Chartered Institute of Public Relations (CIPR) Annual Excellence Award for Public Affairs.

Manny Lewis, Habinteg’s Chair, said:

“We are proud to see further recognition for our #ForAccessibleHomes campaign. Now, as the campaign moves into its third year, we will build on this success to make sure that the importance of accessible homes and inclusive design becomes more widely understood, in the sector and beyond.”

Sheron Carter, Habinteg’s CEO, said:

“It’s fantastic to see our campaign recognised for meeting the highest standards by the housing sector. This is truly a shared achievement, with invaluable contributions made by tenants and staff across the organisation.”

To find out more about the campaign please visit:

https://www.habinteg.org.uk/foraccessiblehomes